- The next big thing in cell phone technology Offline#
- The next big thing in cell phone technology free#
Being more engaging and fun than traditional surveys pretty much guarantees improved participation rates. The minimal amount of effort that needs to be exerted to participate with a mobile phone that’s already on, in your hand, can convince even the most reluctant survey taker/reader to participate.
Survey fatigue is one of the most prevalent concerns in the world of marketing research.
The next big thing in cell phone technology Offline#
The best part is, these enable you to collect field data without an internet connection using offline surveys. Clicking yes or no, typing a short sentence, or reading a short tweet on this little machine that resides in your pocket (purse or briefcase) is as simple as it gets. Furthermore, due to the restrictions inherent in its physical size and limited capabilities, mobile marketing, and research is short and succinct. Mobile surveys can be answered from literally anywhere. With the increased viability of mobile market research, and so much potential up for grabs, why does the MR field still need coaxing and coaching too? Top 7 benefits of mobile market research: But stop and think about this for a second: If 94% percent of market research is being done online, this means that only 6% of it has gone mobile and is therefore ahead of emerging marketing and research trends. With 94% of market research firms offering online services, it is safe to say that we have effectively evolved from the mall to the internet. Our generation has long graduated from the traditional market research methodologies that mostly revolved around personal interviews (like mall intercepts), mailed or written questionnaires, and telephone surveys. It behooves any business – that makes it it is business to be in touch with its targeted audience – to look to mobile technologies as the next big thing in marketing and research.
How can it not be? Before businesses do what they do, the MR industry has to be there at the forefront, giving them the requisite guidance to navigate through the needs and wants of their current and potential customers. This is particularly germane to the market research industry. With this marvel of technology at the fingertip of most humans, new and improved possibilities are opening up for every business under the sun.
The next big thing in cell phone technology free#
Add to those other mobile devices, such as tablets (already poised to dominate the world of personal computing), and you can see why people are now free to roam anywhere, without missing a beat. Over 95% of the world’s population now owns mobile phones, and 90% of all those phones are internet ready. With this achievement, businesses can drastically improve their research efforts by conducting surveys and collecting valuable response data on the go – online or offline with mobile market research. The invention of a smart mobile phone is by far the biggest achievement of this century. The technological achievements in the 21st century know no bounds.